Global Registrations

Operating Lawfully Around the World

Direct selling is regulated country by country. The rules aren’t identical, so we match our approach to what each jurisdiction requires.

What regulators typically require

• Local entity required

Some countries expect a locally incorporated company to conduct direct sales activity, open an office, hire staff, or pay local taxes.

• License or specific authorization required

Others require a direct selling license, trade license, or similar approval before any field activity can begin.

• No local entity required for specific activity

In some places, cross-border provision of services is permitted without forming a local company, provided marketing, consumer protection, and tax rules are respected.

How do we stay within the law

• We authorize field activity only in countries that meet their local requirements for us, whether that’s a company registration, a license, both, or neither.

• Where no local entity is required, we may serve customers cross-border from an already authorized BE entity.

• Everywhere we operate, we apply the same guardrails: truthful, approved materials, clear customer terms, privacy and data protections, AML/KYC controls, and refund/cancellation processes that meet local standards.

• We continuously review markets and update our approach as regulations evolve.

Examples of BE registered entities

These examples illustrate the model and are not a complete list:

• Better Experience DMCC - UAE

• BE Italia S.R.L — Italy

• MWC Living LLC — USA

• BE Vision Corporation — Philippines

• BE European Group, UAB — Lithuania

• Mejor Experiencia S.R.L — Costa Rica

• Mejor Experiencia S.A.S — Colombia

• Melhor Experiencia Marketing Brasil LTDA — Brazil

Bottom line: we operate in 50+ countries by aligning our structure and activity to each jurisdiction’s rules, turning on local field activity only when the legal framework is in place, and maintaining consistent compliance standards everywhere.